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Ten layouts

The Ferris slide system, one slide at a time

A showcase of the atomic slide library used across all Ferris decks.

Title layout

Mood photo + bold headline + subtitle + audience | date | author

AudienceAnyone opening a deck
DateUse date in slide context
AuthorFerris Solutions AG

Section divider

One short phrase, the signature gradient, and a single body line.

For punctuating the arc — not for narrative content.

Bullets

Up to five, each ≤ 12 words, no wrap to three lines.

  • Slides as code, decks as manifests, audience as a tag
  • Crimson square bullets, no fancy ornament
  • Use bold for the term, not for emphasis-of-emphasis
  • Lists are for parallel ideas, not paragraphs in disguise
  • More than five? Probably two slides

Mood-bullets

Photo on the left, bullets on the right.

  • The default story-with-imagery layout
  • Photo grounds the audience in context
  • Bullet box carries the structured argument
  • Use when the photo says „where“ and the bullets say „what“
  • Five bullets max, twelve words each

Use the simplest solution that works.

– Ferris golden principle #1

Mood-text

Photo on the left, paragraph or quote on the right.

For longer-form thoughts that bullets would force into staccato. The left-side photo carries the emotion while the right-side text box gives the paragraph room to breathe.

“Use the simplest layout that works. The image is the metaphor; the text is the argument.”

Two-column

Statement on the left, evidence on the right.

Use it for

  • Before/after comparisons
  • Statement + supporting numbers
  • Question (left) + answer (right)
  • Two parallel options to choose between

Avoid for

  • Three or more parallel ideas (use bullets or four-quadrant)
  • Long-form prose (use a doc, not a slide)
  • Cause and effect (use timeline)
  • One column padded with empty space (use bullets)

Chart

Q1Q2Q3Q4Q5

Inline SVG, an <img>, or a future React island. Subtitle becomes the caption.

Four-quadrant framework

For 2×2 strategy maps. Order: TL, TR, BL, BR.

Capability + alignment

You can do it AND it serves the strategy. The default place to play.

Capability, no alignment

You can do it, but it doesn’t move the strategic dial. Resist the temptation.

No capability, alignment

You should do it, but you can’t yet. The capability-buying lane.

Neither

Walk away. Let competitors waste their time here.

Timeline

Up to five phases. Gradient connector, dotted phase markers.

Diagnose

2 weeks · architecture, posture, gaps

Pilot

4 weeks · single agentic flow live

Scale

8 weeks · second flow + governance

Operate

continuous · weekly experiments

Compound

quarterly · cross-flow leverage

Team

Up to six people, three columns. Photo, name, role, one-line credential.

Tom Debus

Tom Debus

Founder · Ferris Solutions

Twenty years in Swiss financial services architecture.

Partner #2

Founder · Ferris Labs

Replace name + credential when partner photo lands.

Partner #3

Founder · Ferris Solutions

Replace name + credential when partner photo lands.

Mood-headline

Full-bleed photo backdrop with a colour-offset hero card. For key-message slides.

Company-overview — the two companies behind Ferris

A leading provider in data | AI engineering and data-driven business transformation

Ferris Solutions AG BUSINESS.IMPACT.DELIVERED

Data | AI consulting for financial services and other regulated industries, built on the Ferris platform.

  • 30+ experts, organically growing since 2014
  • Cham (Zug) | Zürich | Frankfurt plus offshore centers
  • 30+ client use cases delivered on the platform
Awards Top 100 WealthTech 2019–2021 · Swisscom Start-Up Challenge winner 2019
Ferris Labs AG DIGITAL.INNOVATION.ACCELERATED

The data | AI platform — core product of Ferris Labs — in production since 2016.

  • Carved out from Integration Alpha in 2021
  • Blueprints to embed generative AI in business processes
  • Compliance and security by design for on-prem and hybrid cloud
Strategic partners
Clients (selection)

That's the system

Ten layouts. Strict frontmatter. Reusable across decks.

Next: write the deck manifest, list the slide refs, ship.

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